How to Make Ideas Stick on Social Media

Based on Chip & Dan Heath’s bestseller ‘Made to Stick‘, this slide deck shows how we can apply 6 marketing rules to makeour own messages “stick”. These contain social media case studies from Mc Donalds Gol! World Cup Brasil commercial, P&G’s #LikeAGirl campaign, Dumb Ways to Die and more. Happy Marketer have created these 6 steps.