Amitesh Rao, Director-Brand & Media, MTS India, says that election tracker was a very interesting and successful activity for them. One of the major problems was by associating the brand with such a topical event like the election. He talks in detail on how they decided to use and associate themselves with it. He describes how it allowed the whole internet community to talk about the election and measure opinions and sentiments online.
In this video, he talks about the success of the campaign and shares some important results.
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