In this video Sanjay Chitkara, Head-Corporate Marketing, LG India talks about the many campaigns done by the brand in the past. One of their most successful campaigns was with Cricket Associaltion. LG is the global sponser for ICC and the brand is actively engaged to promote cricket in India. For this, they did a Twitter Campaign called ‘My Cricket, My Voice’.
He explains in detail on about how the campaign took place and how its results have added more brand value and helped in promoting cricket in India.
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