Allen Solly Corrects Itself Smartly on Twitter

Brand Name 

Allen Solly

Agency Name 

Razorfish

Introduction - 

Clothing brand Allen Solly was in the limelight after they set an example for brands on how to do Social Media right. After a customer complained about a typo error on one of their banner ads, unlike many other brands it could have just been indifferent to the issue, Allen Solly seized the opportunity to address the issue and build a healthy customer relationship. The Allen Solly team sprung to action and came up with a witty and humorous reply. The reply post got a great response from the Twitterati and was lauded for their chivalry.