Razorfish today announced the appointment of Charulata Ravi Kumar as Chief Executive Officer India. She will be based in Mumbai and will be responsible for the regional presence across Bangalore, Gurgaon and Pune. She will report to Vincent Digonnet, Executive Chairman APAC.
Previously Charulata has held leadership roles in India, Middle East and Europe and has managed businesses and brands across US and South Asia. Her 25 year career includes stints with the WPP and Lowe networks as well as establishing her own successful innovation and leadership skills consultancy Coffee Kettle.
Charulata has been a consultant and regular columnist for The Indian Express. She is also jury member at the Aditya Birla Financial Services Leadership Excellence Awards and the Tata Innovations Awards.
Charulata said, “I’m honoured to lead Razorfish India’s business, and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial-minded people, and to further strengthen Razorfish India’s existing core competencies.”
Digonnet said, “Charulata brings to this role true business transformation skills through a blend of innovation, integrated marketing solutions and entrepreneurship. She has diverse experience across sectors such as services, manufacturing and consumer products across leading multinational corporations and global brands.”
“She is the perfect succession choice, and her proven skill helping brands to bridge the gap between today’s business reality and tomorrow’s new opportunities, is a perfect marriage to Razorfish’s business model. She has in-depth understanding of the India market, and her background is a perfect complement to the skills we have already developed,” added Digonnet.
Outgoing Managing Director, Kanika Mathur said, “It’s been a privilege to have worked within the Publicis Groupe, latterly at Razorfish, an iconic organisation with digital at its core, since 2008. I commence my new professional challenge assured that under Charulata’s leadership, Razorfish India will continue to thrive and progress an agenda helping clients navigate the future transform their businesses.”
Razorfish India is a full-service agency with digital and technology at the core, creating experiences that build businesses at the intersection of marketing and technology. Practice areas include web development, technology and innovation, emerging media, social influence marketing, mobile, advertising and brand creative, search, digital in-store, and omnichannel commerce.