Réal Greetings ‘Cheer a Child’ Initiative Brings Festive Cheer To The Underprivileged Children

Réal Greetings has joined hands with Prayas Juvenile Aid Centre Society to launch the ‘Cheer a Child’ campaign by DigitasLBI, an earnest initiative on the occasion of Diwali - one of the most auspicious festivals in India. The objective of this initiative is to educate the masses and attract their attention towards the underprivileged children in the society. The initiative encourages people to spread happiness & cheer in the lives of these children.

Objective

The objective of this campaign is not related to any purchase of the product.  The idea is to help spread warmth, nutrition, and happiness, and for this reason, Réal Greetings will send a pack of Réal fruit juice to an underprivileged child at Prayas, for each support shown by an individual. The campaign also marks the presence of Réal Greetings, an exclusive range of special Diwali gift packs of Réal fruit beverages. The campaign majorly targets the states of Delhi-NCR & Punjab.

Execution

Réal Greetings, which is a 7 years old brand has collaborated with Prayas Juvenile Aid Centre Society for its ‘Cheer a Child’ campaign. It’s a very well marketed campaign on social media platforms like Facebook and Twitter.

The site is simple and effective as you can see below. People can choose to send a greeting and/or opt to dedicate some quality time with these children. They can also call on (0) 7053123123 to record their special Diwali wishes for these children. For each support shown, Réal Greetings, will gift a pack of Réal fruit juice. This means, there is no buying required on the part of the consumer or user.

“Cheer a Child” is perfectly timed on the occasion of Diwali as everyone is excited to receive gifts during this festival. Diwali is all about family, happiness and spending special moments with our dear ones. The children at Prayas celebrate Diwali with friends but they lack the love and support of a family. Since it’s a celebratory occasion for the family, it is a very thoughtful and heartfelt gesture on the part of Réal Greetings to bring happiness in the lives of these children through this campaign.

The Youtube video created beautifully represents the essence of the campaign.

Take a look at how #CheerAChild was trending on Twitter and how people have taken the initiative to spread the awareness about this campaign through social media.

Conclusion

Packed with the goodness of a whole lot of fruits, backed by the love & good wishes, the very thought of bringing good health, happiness, and zest in the lives of every underprivileged child has been highlighted through this campaign. Réal Greetings has effectively encompassed the Indian tradition of gifting fruits to friends & family on auspicious festivals through this campaign.

Fruits symbolize life and vitality and Dabur has stayed true to this aspect by keeping the tradition of gifting through the #CheerAChild campaign by asking people to pledge for the good health of Réal Greeting gift packs. Through this initiative, they have successfully spread the idea of health & happiness for all, making everyone’s Diwali a little livelier and colorful.