Who are we?
Dark Horse Media is a 2 year old Digital marketing firm and are looking at marrying content, movies, personalities, brands and consumer.
We like Maker Studios and Digital Co-Creation Hubs are our ideal growth model.
What’s in the name?
We like comic books and we like the idea of being Underdogs. The world should not see you comingJ
We have always been unlikely winners!!
What we do?
We are a Digital Marketing firm. We are into:
– Video Creation and Distribution
– IP creation
-Outreach and Advertiser Funded Properties
Know more here.
Why we do it?
Love for Digital
Love for Movies
Innovations in an emerging market
Personality and communication led branding
How we evolve?
We evolve by trying new ideas, staying ahead of the curve, we read and we teach at colleges to stay abreast. We attend digital conferences, keep an eye on new startups, tinker a lot, marry ideas from many industries and talk to a lot of fellow digital marketers. We share ideas and we look for feedback and improvement at all times. We execute fast and we fail fast. We own up
Social responsibility in social media
Owning up is the best way to maintain goodwill. We are in the business of ideas and sometimes the ideas go wrong and sometimes there is a gap between the idea and the execution. Say sorry and move on. We are also young and make classic leadership and maturity mistakes too. Part of growing up!!
At times we have forfeited out fees if we completely went out of whack
We admit our mistakes and lessons publicly here.
Need of the hour
Err on the side of caution
Try new things but don’t promise much
Less is more
We learned the hard way
Try and work on as much advance as possible
Paying client first
Sales and delivery need to be in sync
Social media churn may fuel creativity
Never hold on to a bad employee
Collaborate and co-create as much as possible
We are all in it together. Create win-win scenarios
Be transparent about money in the bank
Don’t over promise and under deliver
Stay hungry and stay foolish
You competitor is a 12 yr old and not the market leader
Focus on customer first
Pay salary on time
Did we just share that?
The funniest brief of all times from almost all clients-Make a viral for usJ
They work with us
These are our clients.
Industry as we foresee
Social Media is not going towards My Media and is more and more personalised and one on one.
It’s also connected and video led.
Personal recommendations are driving consumption
Most social content will be sponsored by brands more and more
Brands will also look at Video Platforms as 24*7 TV and own programming to drive opinion and engagement.
A day without Internet
We encourage switching off and on most weekends we try and not engage with the outside world.
It’s in that free moment that creativity strikes and the value of the same should never be undermined. We spend time in nature and also are spiritual in nature.
Lastly, are you hiring?
We are hiring for two positions currently.