The whole concept of Secret Screening came from the principle that everyone loves a secret, whether it is telling a secret or keeping one. The whole idea was to launch a screening platform with ‘Secret’ as its main element to showcase movies that would excite the audience, especially films that probably won’t get released in India.
The objective was to celebrate popular and fun movies which are relevant to our audience. So, Star Movies collaborated with Fox StarStudios and selected a few movies. In the two hours of the Secret Screening, Star Movies got the opportunity to showcase a film two weeks before its worldwide release, which is a great achievement for the brand.
The response was amazing, with the audience taking to Twitter & Facebook to post their comments on their experiences. Star Movies has established its leading market position with the unique concept of Secret Screenings in India and now all they have to do is wait for the next Secret!’