We interviewed Anmol Nautiyal, Director, IBM on how social media has evolved since it started and the direction its headed. Anmol states that social technology has emerged on a large scale as the first phase of technological development was led by enthusiastic consumers. People who were the front runners in using social media for marketing have really paved the way for others to follow in their steps.
In this video, Anmol says the the most exciting phase will be the one where social media marketing is highly centric to the modern enterprise.
This video has been supported by our Digital Partners, Golden Phoenix.
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