We interviewed Rajat Uppal, the National Marketing Head of 93.5 RED FM on the importance of social media for their channel. He says that radio channels are no exception to using social media marketing.
In this video, he talks about catering to the different lifestyle patterns of its consumers through social media platforms. Even beyond radio hours, social media has helped RED FM to extend themselves to the public through various social media handles. He reveals their purpose and objectives on social media in the video.
This video has been supported by our Digital Partners, Golden Phoenix.
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