Social Media Agency Feature: Boring Brands – Specialized Agency

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Who are we?

Boring Brands is India’s first and fastest-growing company specializing in startup marketing, offering services in advertising, public relations, and digital marketing. With over 5 years of operations, we have worked with over 125 startups across 25+ industries as diverse as e-commerce, technology, digital media, education, etc. Boring Brands is headquartered in Gurgaon, the heart of startup growth in North India.

Boring Brands Agency

 

The co-founders at Boring Brands are:

  • Anshul Sushil: An alumnus of IT-BHU and MICA, Anshul is co-founder & CEO of Boring Brands. He believes that effective marketing will help Indian companies play a global role and is building Boring Brands to become the world’s first and largest company offering integrated services – from social media to advertising, and from content marketing to public relations. Before Boring Brands, Anshul was Global Marketing Manager at HCL Technologies and undertook strategic relationships for HCL with high-impact individuals at forums such as the World Economic Forum and Economic Summits in India, Europe and Africa. As Brand Manager HCL, he helped in positioning HCL as India’s most recognized ICT Brand by creating arguably India’s most successful brand campaign in the IT Industry – “Technology That Touches Lives”. He has well over a decade of experience in Brand & Marketing strategy, Digital Marketing, Communication Technologies and integrated marketing services in sectors like IT & ITES, Internet services, E-commerce, Education, and Consumer Technology.
  • Aakriti Bhargava: An alumna of SRCC and MICA, Aakriti is co-founder at Boring Brands. Previously, she was with Info Edge, India’s largest Internet company, and managed Brand and Product PR for brands such as Naukri.com, 99acres.com, Jeevansathi.com and Shiksha.com. She was instrumental in maximizing journalist mind share via thought leadership and content marketing. She has experience building engagement with consumers online, having successfully built Naukri.com’s online presence. She was responsible for co-creating Naukri JobSpeak, one of the most recognized and awaited monthly reports on hiring in India. Aakriti holds a masters in public relations from the Mudra Institute of Communications, Ahmedabad(MICA), and a bachelors degree in Commerce from Shri Ram College of Commerce, Delhi.

What’s in the name?

 

Boring Brands – the name suggested itself to us after we observed the startup space for a long time. Countless startups have great ideas and neat execution, and some even get funded very well; why then, do they not succeed? We realized that while startups do a lot for their ideas, they do next to nothing for building an impressive brand image. In other words, they appear as “boring brands”. We want to change that.

 

What we do?

We pride in saying that we are a one-stop shop for all services a client needs. Broadly, we are into the following three domains:

  • Advertising
  • Brand Consultancy – Strategy workshop
  • Brand Positioning
  • Brand Identity
  • Campaign ideas and execution
  • Design – Logo, Brochures, Print ads, Outdoor ads, etc.
  • Motion Graphics – Conceptualization and production of animations and films.
  • Video edition and production
  • Image and profile building
  • Focused PR – Raising funds
  • Media relations
  • Fact-based announcements
  • Issues and crisis management
  • Local and regional PR
  • Reports and Whitepapers
    • Blogs / Social Media content
    • Case Studies
    • Whitepapers
    • Ebooks
    • Website Content
    • Newsletters and Brochures
    • Speeches & Presentations
  • Social Media Marketing – Facebook, LinkedIn, Twitter, etc.
  • Performance marketing, including online advertising (Google).
  • Web Analytics
  • Search Engine Marketing (SEM), Re-targeting / Re-marketing
  • Search Engine Optimization (SEO)
  • Email marketing
  • Web design and strategy
  • Web development
  • Public Relations & Content Marketing
  • Digital Marketing

Why we do it?

Boring Brands aims to be the world’s largest startup marketing company. There is a BIG reason for this – while hundreds of creative agencies exist for big brands, there is no one, not even a single company, who wants to provide full-fledged services to this ecosystem. As such, the ecosystem is plagued with people who are part-timers, freelancers, etc. We want to change this and become “The outsourced in-house marketing team”. We want to be the solution for all marketing needs and be provide much-needed kick start for a startup to have the desired impact.

How we evolve?

 

We like to say that we walk our talk. A startup, by definition, is a company working on high growth and solving challenging problems. And since we work with these companies, we need to continuously reinvent ourselves too. We do this by adding a new skill-set every six months.

Social responsibility in social media

Social media can be the biggest pitfall for agencies. Because it’s such a high-ROI medium, the tendency to use strategies that give quick return is high. But we need to realize that customer acquisition is a long-term process, of which honesty is a critical component.

 

Some guidelines we can offer are:

 

  • Do not exaggerate your client’s offerings or claims beyond what’s true.
  • Avoid “cheap shots”. For instance, trying to ride on a recent celebrity gossip when you’re handling a fitness client, is a strict no-no.
  • Decorum is the first rule of social media; always be courteous to the users.
  • Do not try to cross-sell by promoting content from other brands in exchange for traffic or other benefits.

Need of the hour

Since we work with companies who are early-stage and growth-oriented, we feel that most of them don’t know how social media can help them, forget about using it for the betterment. Plus, this is a fast-paced and dynamic industry – things change way too fast for comfort. The industry needs more courses and training modules to help out these companies. We need many more Social Samosas too  – too, to be able to reach out to a larger audience.

We learned the hard way. Did we just share that?

 

Luckily, we have deployed some really great talent and processes to ensure this does not happen.

They work with us

 

We have worked with 125+ startups in the last five years. Some of our clients are:

 

  • Cookie Man: The leading brand in fresh-baked cookies in India.
  • TrepUp: An upcoming business networking platform that aims to be the world’s best.
  • DollyJ: The label of Delhi-based fashion designer Ms. Dolly Jhunjhunwala.
  • Tupelo: Dubai-based manufacturer of health and fitness devices.

Industry as we foresee

 

Nobody can tell what the future holds, but we see certain trends taking hold that are likely to continue for a long time:

 

  • ROI becomes king: Brands are increasingly getting restless with social media marketing, especially Facebook. They want to see what their spent dollars are earning them, and agencies need to pull up their socks.
  • Content above strategy: Strategy, while important, now takes a back seat to content. The most important thing now is people who can generate great ideas and produce engaging content to back them up. Are content writers listening?!
  • Advocacy becomes critical: Given that creating viral campaigns are anybody’s guess, brands need to start developing advocacy groups to generate word of mouth and gain trust of potential customers. This is the next major shift agencies have to adopt.

A day without Internet

 

Not sure about others but here’s what a day without Internet at Boring Brands will look like:

 

  • The writers will be found sitting in a faraway corner and pondering on the meaning of life.
  • The artists and designers will be busy making funny sketches of each other.
  • The marketing team will try to beat each other at having the most cups of tea.
  • The technology guys will be missing, with no one knowing their whereabouts.
  • The client servicing people will be making requests to leave for the day every 15 minutes.
  • The co-founders will be busy playing table tennis and trying to beat everyone.

 

 

Lastly, are you hiring?

 

We are always hiring, as long as the people we come across are good enough and crazy enough.

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