Digital agency Tonic Media has announced the appointment of Mahesh Narayanan to its Advisory Board. Formerly with Google India as Country Head, Mobile, Mahesh Narayanan is credited with taking mobile advertising in India to the next level and also seen as one of the pioneers in the digital media space.
Commenting on the new appointment, Chetan Asher CEO, Tonic Media, said, “Tonic has been growing at an incredible momentum and it is time we took it to the next level with a vision of dominating the digital space. We are honored to have someone of Mahesh’s stature bringing his invaluable experience. Together, we can add value to our clients’ businesses with new brand-building strategies.”
Narayanan comes with over 15 years of experience across businesses in the Mobile, Adtech and Consumer Internet spaces. Speaking on this development, he states, “TonicMedia has been successful in establishing themselves as a digital powerhouse with a great roster of clients across various industries. I look forward to sharing my technology and digital advertising experience with the Tonic team to help them become market-leaders.”
Narayanan has held various senior leadership positions across global technology media companies such as Google, AdMob and Sociomantic. He spent 7 years at Google Indiaas the founding member of Google India‘s direct sales operations in 2005 and helped lay the architecture for the growth of Google in India. He joined AdMob as the Country Manager for India in 2009 and moved back to Google after the acquisition of AdMob.
He was named the Mobile Marketing Person of the Year at the Indira Marketing Excellence awards in 2011 and has also been featured in the Digital Power 100 list as one of the icons of India’s Digital ecosystem in 2012 by Impact – a leading advertising, media and marketing publication.
Tonic Media is an integrated digital marketing agency, with offices in Mumbai and Dubai. The agency has a roster of clients across sectors that includes brands such as eBayIndia, Sony Entertainment Television, Sony Pal, Sony Pix, McDonalds’ India, NBA India, Sennheiser Middle East amongst other brands. Having worked with over 200 clients across the globe, Tonic Media is known for its strategic, creative and innovative digital solutions.