Social Media Agency Feature: Envigo

Who are we?

Envigo is a full service digital marketing agency, known for delivering out-of- the-box, performance based marketing strategies in the marketing and technology domain.Headquartered in India, with over 9 years of experience, the company partners with over 90 clients world-wide and has worked with more than 300+ brands so far, across 24 countries and 4 continents. Its clients range from Fortune 500 giants to nimble start-ups.

Envigo’s solutions are based on a deep understanding of client’s goals, environment, business model and customers. It delivers innovative campaigns through an integration of SEO, design and development, content creation and social media.

Envigo has strong expertise in delivering solutions for hospitality, BFSI, travel, e-Commerce,FMCG and pharmaceutical sectors. Select clients include Hertz, AIG, ITC Hotels, Thirftly, Citibank, BIBA, Thomas Cook, Jet Airways, IXIGO, GlaxoSmithKline, Britannia to name a few.

Team’s profile:

Envigo has a young team of about 70 + people.  The team is always available for each other. The day commences with planning, expressing themselves, allocating work systematically, taking short breaks and then discussing what has been the hits and misses and finally sharing of lot of insights to help each other.

Founder’s profile

Saurabh Kumar – Founder &Director

 Saurabh is the Founder & Director of Envigo. A marketing enthusiast with keen interest in data and systems, he has handled over 300 clients and set up a team of 75 + people in India and UK.

With over 14 years of experience in the digital space, Saurabh has deep understanding and exposure to various online and mobile marketing processes, development of mobile app, analytics, ROI measurement and metric design, program and product management. He has deep expertise in behaviouraltracking and metric based portfolio optimisation of online marketing spends.

HarshendraSagar – Head of Technology

Harshendra steers technology at Envigo. With 12+ years of experience in both B2B & B2C, he leads a team of 40+ development and marketing professionals delivering marketing campaigns and technology solutions to Fortune 500, Fortune India 500, Unicorns and Startups. He has designed and developed award-winning B2C applications for financial services, travel & hospitality, and education sector.

At Envigo, Harshendra works on developing technology products for clients such as multi-domain, multi-lingual CMS platform for merchandising pages, process automation SaaS product, analytics and content management for social media platforms.

Santosh Singh – Vice President, Online Marketing

Santosh leads online marketing for Envigo. He is a seasoned professional with over 14 years of expertise in recommendation and implementation of integrated website usability and e-Marketing projects for companies in Europe, US & India. His broad portfolio includes digital marketing, SEO, pay per click, social media optimisation and internet market solutions to suit business and technology requirements.

What’s in the name?

Envigo – To enable energy.

What we do?

Envigois reputed for creating sustainable and scalable digital solutions through out-of-the-box strategies that resonate with its target audiences to deliver a seamless user experience through tailor-made digital marketing solutions.It delivers innovative campaigns through an integration of Web Design & Development, Mobile Application development, Online Advertising, Social Media, Search Engine Optimization (SEO), Content Marketing and Web Analytics.

Besides we enjoy a lot while conceptualizing and executing a campaign, learning a new technology, exchanging notes on what works and what doesn’t, deciding on weekend plans and making Friday’s fun at work.

Why we do it?

We like to believe that everything is turning digital, and we like to assist businesses and organizations to realise their full potential of sales and after-sales organically.

How we evolve?

From the time when we were all into email marketing to this day and age, wherein we use marketing automation, and from using FAQs to chat bots – we have come a long way.

The industry is growing so fast and we are still keeping up with the trends.

Need of the hour

Marketers need to buckle up in 2017 and do the hard work required to improve metrics and business relationships while focusing on creating engagements that are not intrusive, but arepersonalized, contextual, and enriching. The need of the hour is to invest more in content marketing to reach out to customers organically.

We learned the hard way

Envigo has evolved not only as an organisation but also has developed its own culture etc. One of the highlights of Envigo’s culture is to encourage its people to ideate etc. The same can lead to innovation in the field of technology, creativity etc.

Did we just share that?

No funny SMM incidents

They work with us

We are one of the best companies to work with and our customer profile is a testimony to that.

We help brands influence consumer behaviour by combining creativity, strategy and technology.The company partners with over 90 clients world-wide and has worked with more than 300+ brands so far, across 24 countries and 4 continents. Its clients range from Fortune 500 giants to nimble start-ups.

Select clients include- Hertz, AIG, ITC Hotels, Thirftly, Citibank, Biba, Thomascook, Jet Airways, IXIGO, GlaxoSmithKline, Britannia ,IndusInd Bank,, ebookersto name a few.

Industry as we foresee

  • India’s digital sector is projected to cross INR 20,000 crore in the next three years from INR 8,490 crore at present
  • Digital marketing is increasingly being leveraged for customer engagement (46%) and customer service (35%) in addition to driving brand awareness and lead generation/sales
  • Digital marketing is increasingly eating into the share of print medium though print and television continue to rule the roost
  • Richer audience engagement, inclusion of the rural consumer, automation and data analytics are going to be the focus areas for marketers in the next three years
  • Digital media-spend is slated to be INR 18,500 crore by 2020, constituting a larger pie of the overall media spends
  • The big spenders on digital media:
  • E-commerce is the biggest spender accounting for 19% or INR 1,309 crore of the total digital spends
  • Next is FMCG, which accounts for 14% (INR 935 crore)
  • Telecom (12%) and BFSI (11%) follow
  • The other significant contributors are consumer durables (9 %), automotive sector (8%), media & entertainment (8 %) and retail (6 %)

A day without Internet

Being connected now is akin to breathing. A day without internet makes us clueless initially, then we look around and pick-up things that can keep us engaged, what better than ordering some quick lunch and top it up with a game of cricket, team outing or a movie.

Lastly, are you hiring?

Its always good to have a large tribe. We are always on a look-out for people who are as passionate and fun loving as we are. Please add what kind of people you are looking for an who would get hired for Envigo.