Though the sensitive issue should open the eyes of the Indian Govt & bring about stringent laws against rapists into practice, Uber will continue to face criticisms on its operational front for it’s incapacity to provide safety to its user. With several debates cropping in, as to who’s to be blamed, Uber has been banned in Delhi.
Twitter has been flooded with #UberShame for 2 days now, and the brand has a lot to work towards it, in order to get rid of its tarnished image both online as well as offline. Especially with plenty of negative digital footprints across social media platforms, how will Uber rebuild its image in India is something every one is looking forward to. With the entire nation flocking to be a part of the blame-game to the sensitive issue, where Uber is being brought to shame, the company is going to go through a tough time dealing with the crisis. Foe now, the shame is here to stay, as digital repository never dies.