[Video Interview] Rajat Uppal, RED FM On Using Existing Media Reach to Increase Social Media Communities
We interviewed Rajat Uppal, Marketing Head of RED FM on how they use their existing media to increase their social media communities. He says that RED Fm has reach of over 37 crore in India and with that kind of reach, they use this platform to build their brand strength using cross platform contests, promos and so on.
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