Social Media Agency Feature: Genesis Burson-Marsteller

Who are we?

For over two decades, Genesis Burson-Marsteller has mirrored the journey of India's public relations and public affairs landscape. Under the leadership of Prema Sagar, Principal and Founder, we started a journey that has today led us to become one of the most respected integrated communications firms in the region.

Committed to Being More, we are one seamless team that has a common purpose and attitude: integrated across four practices (namely, Brand and Consumer, Corporate and Financial, Telecom and Technology as well as Health and Wellness) and Centres of Expertise (Corporate Responsibility, GBM Digital Studio, GBM Client Studio, Step Up, The Outstanding Speakers Bureau, GBM Content & Design Bureau, GBM Crisis & Issues Group, GBM Live! Newsroom), to assist clients achieve their business objectives.

What we do?

We deliver integrated communication services to some of the best global and Indian companies. With services that span traditional as well as new and cutting-edge formats, we help our clients by taking their message to the right audience effectively.

GBM Digital Studio is our Center of Expertise, which helps clients navigate the digital communication space. We develop communications strategies around social media/community, online reputation management, interactive experience and digital thought leadership on behalf of corporations, consumer brands, foundations and other organisations.

Our digital team works with teams across the Public Relations practices and along with other Centers of Expertise on integrated campaigns and solutions. Through an integrated digital and social media development framework, we deliver holistic solutions – geared towards impactful results. We also independently engage clients on ‘digital-only” retainers and projects.

 What's in the name?

Why GBM Digital Studio? Because, we specialize in integrating paid, owned and earned media –in the digital space.

Why do we do it?

It is important that brands and organizations engage customers and stakeholders across all touch points. Be it from marketing or a communications standpoint, digital is a strategic and fast evolving space that requires an integrated approach that is strategic and creative.

How we evolve?

By inducting experienced digital professionals and new talent. We invest in our people by empowering them with the right learning input, knowledge and best practices. And most importantly, we continue to stay ahead of the curve by expanding and deepening our service offerings. In order to meet the growing requirements of our clients, we have in-house content and design skills – we can produce everything from infographics to videos.

Social responsibility in social media

Brands and organization need to have an open and proactive approach to engagement with all stakeholders online. This requires evolution of social media guidelines, governance policies and processes as well as a shift in organizational culture. At Genesis B-M, we offer social media training to leadership as well help develop communication protocols for everything from customer service to crisis.

Need of the hour

From a client and agency perspective, there needs to be a lot more of education on long term approach and an experimental culture. Analog thinking on digital channels can only take you so far.

 We learned the hard way

Set client expectations right during on-boarding. Have backups and processes in place for the small details that can undo all the bigger campaign achievements. Be creative and outcome driven, not platform driven.

They work with us

We work with some of the best global and Indian companies but are unable to name them due to compliance guidelines.

Industry as we foresee

We are witnessing a tipping point where many companies and leaders are investing serious time and money in digital. Agencies need to do their part in making sure it’s the right kind of digital—insight driven and brand aligned- not just the shiny big thing. The challenge will continue to be in integration into overall marketing and public relations.

A day without Internet

Chaos! Imagine everything from internet banking to e-commerce to your online order of pizzas and movie tickets on freeze.  No one will miss the WhatsApp forwards and reply all emails too much, we think!

Lastly, are you hiring?

Yes we are!