The Lost Party is an amalgamation of fusion music and camping in the foothills of Sahyadris amidst the urban settlement of Lavasa. Content on Social media has a poetic zing and has higher engagement than most brand pages; it has led to high ROI.
Followers seem to be willingly sharing and spreading the word about the event. The Lost Party has generated immense enthusiasm and excitement, even though this is the very first edition. Most visitors on the Facebook page have marked join, on the events page.
The objective of the event is to give people a common ground to take a break from their usual hectic schedule to eat, meet and greet with the unknown. The festival kicks off on 6th March and celebrates free spirit.
If you have been following The Lost Party’ FB page, you can read through all the wonderful posts which have a knack of pulling the right kind of crowd to the party. The power of content is reflected in the over 12000 likes they have gained in just over two months of page creation. Over 20% (very healthy conversion ratio) of these 12000 fans have already booked tickets and confirmed attendance for the festival.
Another thing we are going gaga over, is the brilliant emphasis on design. Provoking content combined with stunning design is helping the event break through clutter on social media. It is indeed refreshing to read every single post.
This is also extended to the responses on the page. The page admins are rigorously tracking every question and following up with triggering replies.
The Lost party carved a curious mindset among fans before throwing a house full pre party in Mumbai. Then came along, videos. We are guessing that before the next edition is announced, we will get to view all the videos of the pre-party, party and after hours on an official youtube channel.
The #LetsGetLost contest on Twitter witnessed large number of impressions engaging users and re-enforcing event highlights. A change in schedule tweet was tactically used during the contest to make fans revisit the website for details, with an intention of converting visits to registrations.
— The Lost Party (@TheLostPartyIND) March 5, 2015
We loved how the Lost Party went about creating a highly mature marketing strategy that focussed on generating massive leads and an actual ROI through footfalls at the event.
What remains to be seen is how well the real time event management is executed and the feedback of fans on social media, post the event.