Quarter 1 of YouTube advertising saw a massive capitalization on the trend of Cricket. UGC around Mauka Mauka garnered a total of ~10M views showcasing the power of YouTube as a platform that can amplify the reach of a campaign through endemic content.
The insight – users love content built around things that they’re passionate about. Understand fans’ passions and create content around them to grab their attention. This could be a hero piece of content or a series of snackable content that’s targeted moments in and around the game that fans care about.
Mauka (India vs Bangladesh) – ICC Cricket World Cup 2015
Boost Cricket Anthem – Hey Champion, Stay Champion
Pepsi – #LiveItAbhi
Ranbir Kapoor + Saavn Cricket – World Cup 2015 Ad – Valentine’s Day
Sony BRAVIA TVC: The Most Colourful Cricket Experience
Google+ Cricket FacePaint
Stumped by Cricket World Cup timings? Don’t Worry, Lay’s is here..Kyunki #YehGameHiHaiTasteKa
Micromax Unite Cricket Anthem 2015