Popularity of video content is not a secret anymore. Its visual appeal helps viewers understand a brand and its personality. Also, different variables (dialogues, music, and sets) can change accordingly for brands of different personalities.
Dil Ki Baat
The first thing, brands must keep in mind is its core message. It’s about sending across a clear message so much so that users can easily associate a clear keyword with the brand.
Mirinda’s CrashesThePepsiIPL version sent out a clear image – it’s all being crazy. Post the video, the one word users can associate with is madness and that is exactly the tagline of the brand – with a little bit of Mirinda Pagalpanti
Colour, colour which colour do you see?
The first thing that usually catches the eye in a video is the use of different colours. A more sophisticated brand is usually associated with darker colours (For example: Samsung is associated with blue). A more fun brand will be associated with brighter colours (For example: Mirinda, think orange)
The video cleverly plays with orange, leaving you with a clear association of something fun and energetic.
Kya ‘Baat’ kar rahe ho?
Every video has a different tone when it comes to the script. In Mirinda’s video, the script is informal, casual, and random with a heavy dose of craziness. It clearly conveys the nature of the brand.
A jingle or a characteristic tune can actually lead to greater brand recall. In the video, the fact that there is no characteristic jingle also sends out a message. In this video, the script is of primary importance.
Behind the scenes
The background, the sets, the scenes add to the visual quotient which actually narrates another story while the central idea is being showcased. Mirinda Crashes the Pepsi IPL sent out the feel of an animated set, through its quirky characters and unique backgrounds. The message was clear – fun crazy times ahead.
Mirinda clearly knows how to be crazy, just like their brand message. It’s time to make our own. Unleash your Mirinda pagalpanti here.