Facebook’s video advertisement draws attention to pull marketing strategy


On Tuesday, 30th June 2015, Facebook offered marketers a new option for advertisements. Now marketers can choose to pay only after their ad has been played for 10-seconds.

With this new test, advertisers will get to know who clicked on the advertisement and watched it for 10-seconds, only then will the advertiser be charged. Advertisers will now have an option to choose between buying ads at 10-second view or cost-per-impression basis.

Since Facebook gives utmost priority to its users unlike other social media platforms, this 10-second viewer information may lead the viewers to watch the ad voluntarily and will encourage the brands to create innovative ads.

70% of videos are uploaded directly on Facebook rather than sharing via YouTube. Nonetheless, YouTube still offers more alternatives. On YouTube the strategy is that of push marketing.


Comments

Social Samosa 40 Under 40