Facebook’s video advertisement draws attention to pull marketing strategy

On Tuesday, 30th June 2015, Facebook offered marketers a new option for advertisements. Now marketers can choose to pay only after their ad has been played for 10-seconds.

With this new test, advertisers will get to know who clicked on the advertisement and watched it for 10-seconds, only then will the advertiser be charged. Advertisers will now have an option to choose between buying ads at 10-second view or cost-per-impression basis.

Since Facebook gives utmost priority to its users unlike other social media platforms, this 10-second viewer information may lead the viewers to watch the ad voluntarily and will encourage the brands to create innovative ads.

70% of videos are uploaded directly on Facebook rather than sharing via YouTube. Nonetheless, YouTube still offers more alternatives. On YouTube the strategy is that of push marketing.

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