The mandate includes launching various GAP stores across India online and managing and amplifying the channel’s presence across social media platforms.
The agency will work towards curating, creating and executing content revolving around the central belief of the retail brand – to create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing.
Commenting on the account win, Ayesha Chenoy, CEO & Co-founder, RepIndia, said, “We are really excited and honoured to be partnering with the GAP team. This has been the single largest digital fashion brand launch in India in the last 5 years”. Ishaan Ahuja, MD, added, “It’s a huge opportunity for us as an agency to showcase our creativity. We love the GAP team’s energy and so far it’s been great with an excellent launch in Delhi at Select CITYWALK.”
The independent national agency led by CEO Ayesha Chenoy and Managing Director Ishaan Ahuja, has offices in New Delhi and Mumbai and handles the digital accounts of other major brands like Reliance, AirAsia, Select CityWalk, Sephora, Burger King, Coffee Bean & Tea Leaf and Forest Essentials to name a few.
The Arvind Lifestyle Brands digital marketing team for GAP is led by Oliver Kaye – Business Head of the division and Melanie Fernandes, Sr. Manager– Marketing and PR.