SaaS strategy + Copy Followers – A potential social media strategy for startups

Tired of wasting time scouring the web for the best applications for his research project on SaaS applications, Nick Hopper, an IT and Innovation postgrad student at the London School of Economics, founded Crozdesk with one aim in mind – to give the world an online search and comparison platform for the best web applications.

As a web app library, social media was an important aspect of Crozdesk’s outreach strategy.

“Securing a strong user base is crucial to our ultimate success. We needed to find a way to find these user groups in an efficient manner possible. Like all start-ups we were limited by the resources we have,” expressed Chris Baird, Business Development, Crozdesk.

And then it happened… 

Team Crozdesk attended a growth hacking meet-up in London later in 2014 where an attendee recommended Crowdfire to them. They wasted no time and began using it right away.

At the time Crozdesk had about 100 followers on Twitter. By the time they left the meet-up, they had already doubled that number.

Their chief challenge lay in efficiently finding target user groups. Crowdfire’s Copy Followers features proved to be a powerful ally here.

By combining his knowledge of the SaaS marketplace industry with the targeted power of Copy Followers, Chris found and followed Twitter users who were following their competitors.

This strategy was powerful, for Copy Followers not only guided Crozdesk to this treasure trove of potential user groups but also gave it a way to interact with this massive audience.

To take their user engagement strategy up a notch, Nick and Chris then employed the Automated Direct Message feature of Crowdfire.

Hefty upshot 

This approach powered Crozdesk’s Twitter presence and they now generate as many as 400 new, relevant followers every day.

By capitalizing on the personalization offered by the Automated Direct Messages and combining it with other factors, Crozdesk increased the number of app submissions they got. From 5 submissions a week in the beginning to more than 25 to 30 a week in May, the rising startup saw a whopping 400% increase in app submissions.

Read the entire case study here.

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