OYO Room’s Jai Hind a content marketing risk?


Set in modern day Mumbai, the digital film captures what present day India would be like if it were still under British rule. Starring Manoj Bajpai and Raveen Tandon, the 6 minute long film unveils the message at the very end, leaving the viewers at the edge of their seats. However, is the gamble worth it?

Released on August 12, 2015 – the video had over 8, 000 views at the time of filing this report. However, in the era of short format content – there is a true risk of losing eyeballs mid way by creating a video treading on the lines curiosity.

On the contrary poignant depiction of Mumbai with strong scripting and celebrity quotient sums up a constructive piece digital communication.

Released by Oyo Rooms, the movie comes close on the heels of funding received by the startup.

Talking about the new campaign, Ritesh Agarwal, Founder & CEO of OYO Rooms said, “Personally, this concept resonated with me because as an entrepreneur I am living my dream, something that probably would have been impossible if we didn’t enjoy the freedom that we do. As an Indian entrepreneur today, sky is the limit with Indian entities competing on a global stage. India today is a land of opportunities, poised to be among the developed countries of the world and our generation is lucky to be living at a time where we have the freedom to pursue our dreams. With this video we hope to salute the heroes who gave us the country we are living in today.”