Facebook to hop on the virtual reality bandwagon for better content dissemination?


Facebook has been reportedly working on a new virtual reality app that will allow 360-degree video recording and sharing. Facebook started primarily as a text-based site and has developed over by stepping in the virtual reality scenario.

According to WSJ, ‘people familiar with the matter” say that the company has been working on the virtual reality app. Facebook has always encouraged investigating and experimenting, Mark Zuckerberg visioned the virtual reality as the ‘next computing platform’ and also bought Oculus in 2014.

The spherical video recording has been the most talked subject on the social media platforms for some time now and is also offered by Google’s spotlight stories, GoPro devices and Street view apps that let users use their smartphone as a channel through which videos can be viewed.

With virtual reality, imagination will be brought to life; envision a football game from the player’s perspective. All the six senses of the human body could be a part of the virtual experience too.

Facebook’s virtual reality app is still in an early stage development and the release for the same is not fixed, however, it is said to be available for both iOS and Android.

According to reports, augmented and a virtual reality sector is expected to grow at a CAGR of 15.18% from 2013 to 2018 and reach 1.06 Billion in 2018.


Sukaina, a day dreamer, scopophobic and a wandering wordsmith is a social media junkie with a soft-spot for writing portmanteau marketing copies. She can either be creatively logical or plain erroneous. Feature writer, copywriter, a shoulder to cry on and a hopeless romantic, she is colouring her life with the chaos of words. P.S. She is supercalifragilisticexpialidocious