Ice cream can also trend on social media if it’s mixed in equal proportions of sugar and sense. Havmor’s latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
The Big Idea
Hamor Ice creams wanted to broaden their presence by creating brand affinity and connecting with their audience using social media platforms. With friendships day right around the corner, it was carried out with the aim of having fun with friends.
— Havmor Ice Cream (@HavmorIceCreams) September 3, 2015
Just when you thought the Dubsmash wave was phasing out, Havmor used it to add fun appeal to communicate with TG and manage their presence on social media.
#HavmorFunnWithFriends was carried out across Facebook, Twitter and Instagram. Prior to the execution, Havmor started with the built-up for the contest. The participants had to choose any soundboard from the Dubsmash channel ‘Have More Fun’ and send the entries across social media platforms along with #HavmorFunnWithFriends.
They also tied with a group of influencers to create buzz and increase curiosity about the campaign.
The campaign seemed to perform well with strong participation. There were 304 total entries and the activity managed to get over 500K social impressions. #HavmorFunnWithFriends also trended On Twitter.
The most creative entries won a month supply of Havmore ice cream, a factory visit with their friend and also cool gadgets.
— Manobala (@ManobalaV) August 5, 2015
The contest performed well and managed to get a sweet attention on the social media.