Jack in the Box will also undertake media buying in the digital space as part of the mandate.
National Business Head and Executive Vice President of Jack in the Box Worldwide, Abhishek Razdan said, “TUI plans to intensify its India reach manifold in the months to come, for which detailed ground-workhas already commenced. Travelers of today are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach,transforming the brand into a publisher. In fact, we’re already on track towards the first digital video campaign in October for their upcoming content platform.”
Chief Operating Officer of TUI India, Vishal Sinha said, “The travel industry relies heavily on word-of-mouth and recommendations and we believe our digital platforms will be the key to deliver this. Customers are moving to the digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India’s key focus in 2015-16 is to increase its distribution channels and make quality travel more accessible – having a robust digital presence is the key pillar for TUI to become India’s leading travel company. With Jack in the box Worldwide, we are confident of creating an active community of travelers or ‘TUIrists’ who will help other travelers seek and share travel ideas.”