GREY group India has appointed Salil Inamdar as the National Head for Digital Content and Creative. Salil joins from Interactive Avenues where he was heading digital creative and content.
Salil comes with an experience of over 15 years of across diverse media disciplines, from traditional advertising to film to media. At GREY, he will spearhead his capabilities across all areas of digital communications for those clients who avail digital services.
Based in Bangalore office, Salil will oversee work across all GREY group India offices. He will report to Leroy Alvares (President-Digital Services) on the digital business and client needs; and creatively to Sandipan Bhattacharyya (Chief Creative Officer).
Sandipan said, ‘Salil straddles rich experiences across digital, television and mainline and that’s what makes him just right for repurposing the digital offering at GREY. He will also be instrumental in pushing our mandate of famously effective integrated ideas that are served up in the consumers’ medium of choice.’
Salil has an extensive experience working with agencies and companies like Saatchi & Saatchi, CNN IBN, Microsoft and Happy Creative. His work has been covered by domestic and international press along with awards like the D&AD, Webby, AVA, RAPA, Spikes Asia, Adfest and the FWA. He has worked on brands such as TVS, Arvind, Toyota, Puma, Amazon, ITC Foods, Tanishq and Future Brands, amongst many others.
Salil said, “I strongly believe that advertising is changing and the future will be about brands and agencies working together to create meaningful impact on people and society. With a medium agnostic approach, brands and agencies will be evaluated on how they have been able to change people’s lives.
This transformation is just around the corner, and I look forward to my new role at GREY to create a new structure where context, technology and consumer impact will be aligned together.”
“I am delighted to have Salil join us. I am sure with him on board the we will sharpen the digital practice and journey toward impactful communications that will make a difference to our clients business and consumer,” said Alvares.
Salil has a Master’s degree in Communication and Film. He is an avid traveller, a fan of Pink Floyd, The Doors and Metallica and loves sports. He is a serious movie buff and a Martin Scorsese autographed Taxi Driver DVD is his most valuable possession.