The duties will include traditional, digital and mobile solutions and will be handled from the Bangalore office. The business is estimated at over INR 35 crore.
Havas won the business after heavily contested multi-agency pitch where all the major agencies were involved. The incumbent agency was MEC.
BlueStone offers a range of jewellery – earrings, rings, pendants, bangles and bracelets. It sources merchandise from third-party manufacturers as well as manufactures its own range of jewellery.
Speaking on the appointment, Gaurav Kushwaha, Founder CEO, BlueStone.com explained, “We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long-term partners.”
Pushkar Jain, CMO, BlueStone.com said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”
“We were impressed with Havas Media’s passion and commitment towards BlueStone.com. We look forward to this association”, continued Ahshul Khandelwal, V.P Marketing, BlueStone.com.
Speaking on the win Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “We are delighted at this win. Havas Media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.”
Mohit Joshi, Managing Director, Havas Media Group-India, said, “Havas Media’s unique proposition focused on Meaningful Brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.
BlueStone has received extensive funding from Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata who made a personal investment, amongst others.