PepsiCo India brand ‘Kurkure’ is now a Glitch account

PepsiCo India developed and produced Kurkure, is all set to be officially represented by theGlitch, Delhi team. The mandate includes communication, display, search, mobile, and analytics.

Besides this, the agency has a long list of clientele in the span of just one year which includes PepsiCo brands 7UP, Mirinda, Quaker, Lays as well as Perfetti brands Happydent, Mentos, Center Fresh, Alpenliebe along with Carlsberg, Tuborg, Jack Daniel’s, AskMe.comand, now Kurkure. The account will be operated out of its Delhi office. It was a multi-agency pitch.

Speaking on the win, Sandhya Ramakrishnan, Director Client Strategy and Engagement, Delhi commented, “We’re proud to be associated with a homegrown brand that has such universal appeal. Kurkure understands that digital isn’t niche anymore. It is our ambition to deliver scale worthy of this brand.”

With numerous campaigns such as Mentos’ FarakPadega, #Crashed by Mirinda, Lay’s Game of Clones, Quaker’s Oatopia, Center Fresh’s #Endless and many others, this fast-evolving creative consultancy has grown impressively in the digital media sphere. Today, the Glitch Delhi has transformed into a full-fledged digital-first strategy shop crafting fantastic ideas for its clients.

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