Digital Agency, TheSmallBigIdea (TSBI), has bagged the digital mandate for Ethnicity. Ethnicity is a niche brand having an eclectic collection of Indian ethnic apparel like fusion wear, everyday wear and trousseau along with jewellery,artefacts, home & accessories for the contemporary Indian.
The year and a half old start-up, founded by 2 ex-Television professionals has made quite a mark with a steady flow of client acquisitions. Harikrishnan Pillai & Manish Solanki, Founders, TSBI says, “Fashion brands are always exciting to work on because of it pretty much features on most youngsters ‘things-I-care-about-list’. Ethnic wear has a unique, eclectic place in the minds of the consumers, and our challenge is to engage audiences on social by touching the right cords. The strategy is a well knit program that encompasses multiple platforms like Facebook, Twitter, Instagram and Pinterest. The idea is to make the brand socially omnipresent and then engage all its stakeholders across platforms.”
With its inception in 2008, Ethnicity has completed 6.5 years and has expanded its business pan India across 13 cities with 24stand alone stores & 23 Centrals.
Ethnicity has the largest collection of fusion wear and kurtis under one roofwith brand palette comprising of Global Desi, W, Aurelia, Peppertree, Rain and Rainbow, Morpankh, Manyavar, India Circus, Poparazziand and many more.
Mr. Aparnaa Raje, CEO, Shree Balaji Ethnicity Retail Ltd.commented on this association, “The brand Ethnicity is aggressive about its online approach and the recent onboarding of The Small Big Idea (TSBI) as the social media agency is one of the first few steps towards it. The team at The Small Big Idea (TSBI) come with a unique cross-industry experience, which we are certain, will bring freshness into the brands social presence”