Vistara awards digital mandate to ZenithOptimedia's Resultrix

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This mandate includes the full range of digital capabilities including communication planning, search, display, mobile and analytics. The Delhi-based Vistara commenced operations on January 09, 2015.

Anupriya Acharya, group chief executive of ZenithOptimedia Group says on the wins, "These are all prestigious wins for us, and in sectors that are fast growing and future facing. We are happy to be chosen as a partner to these marquee brands and the opportunity it provides us to do high calibre work."

Tanmay Mohanty, managing director of Resultrix and Performics India, says, "We are known for our marketing expertise but over the last year, we have diversified and enhanced our offerings in other areas, too, such as the setting up of a media technology and analytics division in Bengaluru and the launch of our mobile offering Performics Mobile. The new wins, we believe are on the back of these specialisations. We bring new elements to the game, raising the bar ever higher."

Resultrix is a full-service digital agency that focuses on data and communication to create a brand's digital roadmap and strategy. It was set up in 2008 and acquired by ZenithOptimedia in 2012. Its clients include Star TV, ICICI Bank, Standard Chartered, Air Vistara, Tata AIG, HDFC Bank, HDFC Ergo, ICICI Direct, Faasos, Audi Zenica.

The agency has won nine other accounts this year. One of these is IDFC Bank, for which the mandate includes paid search, SEO, display, social, analytics and management and consulting for the entire Media data stack. The other accounts won are Bharti AXA General Insurance, Taj Hotels, PNB Metlife, and RBNL.

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