The agency is strengthening its teams in Mumbai and Delhi by bringing new talent on board to reinforce its core offerings in Digital Marketing and Creative Content.
Alabhya’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to think bigger, think new and up the creative quotient. He will be bringing in fresh perspectives for the agency in areas such as Content, Social, Experiential, and overall creative output.
Commenting on the appointment, Chaaya Baradhwaaj, Founder-MD, BC Web Wise, said, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”
Mangesh Bhayde, Creative Director – Art, BC Web Wise, said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”
Speaking about his new role, Alabhya commented, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”
Alabhya’s portfolio spans creative work for clients like Vodafone, Samsung Mobiles, Honda, Gujrat Tourism, and Indian Airlines. He is armed with 13 years of experience and his past stints include Ushak Kaal Communications where he started his career, and later jaunts at R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide. He moves to BC Web Wise from Ogilvy & Mather where he was Associate Creative Director.