Twitter has replaced its ‘Favorite’ option with Likes. Now, each tweet will have a heart shaped icon beneath it, instead of a star. The users can click it to show that they like the tweet.
We would like to wish Twitter a ‘heart’iest congratulations for the new change they have brought on their micro-blogging website, by replacing stars with hearts.
— Twitter (@twitter) November 3, 2015
Twitter feels that the star icon can be difficult to understand, especially for new comers. The microblogging website is of the view that a user may like a lot of things but that does not necessarily mean that it’s their favorite.
However, now Twitter has made itself more likely to be compared to Facebook and Instagram for similarities. The term ‘like’ is something that people associate the most with Facebook, and the symbol heart with Instagram.
Twitter explains the change by stressing on the importance of the heart button as-
“The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
The new feature might enable improved user engagement for Twitter, since indeed Liking something on social media is very common and people do not hesitate in clicking or tapping for it. But, the tweets people will like will be displayed on their profile in the same way the Favorites were.