WATConsult, the full service digital advertising agency from the Dentsu Aegis Network, created a state-of-the-art social media command center for real time social monitoring and social crisis management.
To be called SocialCRM247TM, the command center has been set up inside the agency’s Mumbai office.
It will not only track web conversations around brands but also measure sentiments and impacts of the same. It tries to encourage brands to invest in digital media by providing security with social crisis management.
SocialCRM247 works with keywords and hashtags which are already pre-set for a brand within an online tool. A set of 6 screens monitor the most intricate details of every tiny conversation that takes place around individualbrands and if the conversation exceeds the average level, a notification is sent to the brand’s social media manager. This gives the brand an opportunity to respond to the thread of conversations before it becomes unmanageable, thereby preventing any kind of social media crisis.
WATConsult has bagged a project on the basis of SocialCRM247, prior to its launch.
Speaking on the need for developing SocialCRM247, Rajiv Dingra, Founder and CEO, WATConsult said, “Social media management is a 24 X 7 job. Our social media managers keep an eye on all the conversations happening around all our clients. SocialCRM247 is a command center that ensures that the best talent in social CRM is tracking, analyzing and replying to social chatter in realtime. We believe in the era where Social Media Crisis or insights can make or break a brand. SocialCRM247 is a much needed service across all brands.”