Who are we?
Fullscoop is a hospitality focused digital ad agency. Started from Indore in 2012.
With a young team of 25, it is trying to make a digital impact on the way brands strategize their overall marketing campaign.
What’s in the name?
When our agency just started walking, it saw clients getting quite troubled for dealing with separate agency for all needs – may it be website, social media, creative’s, all these were done through different agencies. We very much wanted to provide these services under one roof, like an entire scoop of ice-cream – so that consumer shouldn’t struggle snatching from different sources. Hence Full-Scoop got born.
What we do?
As a hospitality focused digital ad agency, we assist hotels & restaurants to strategize there digital planning, and eventually to execute as well. As ideas & planning are only half the work done, ultimately for any business ‘execution’ matters.
To get to the core, we’ve been quite expert in social media management, website designing, SEO, and creative graphics.
Why we do it?
Internet industry is probably the platform that allows you to make a substantial difference. Here you can make impact in several ways, from showing creativity, up to showing hardwork. We have been doing this because in last 3 years it has entered in the veins of all Scoopers. Weekends, festival, and events, are awaited for opportunity to plan big campaigns.
How we evolve?
When we started, managing facebook page was only thing we knew about. Than gradually with some skillful people joining in, and analyzing the market trend, ‘Fullscoop’ evolved gradually in other platforms as well. Twitter, Instagram, Applications, Mobile Website, have now become a must norm for accomplishing digital branding goals of all clients.
Social responsibility in social media
We consider depicting true and genuine information through our multiple client pages as our mandatory part of social responsibility. Whether it is recent Chennai floods, or any event, we give our best to share positive information quickly online, so that it could in some manner help. Besides, we also consider playing genuine as part of our social responsibility while planning and executive contests and campaigns.
Need of the hour
We definitely need concrete and powerful laws for social media. Presently laws are opaque and have to be insulated as per need of the hour.
We learned the hard way
First and foremost learning we had got in initial few years of our agency is the fact that everything is about team. As they say, hire team of champions, give them a grandiose goal, and leave them apart. Just see magic happening. It looks so true in every aspect.
Besides, being transparent in client dealings, being proactive for activities, carrying a never-die attitude is what helps in smooth sail of the ship.
They work with us
Fullscoop now serves 50+ clients. It is proudly a partner agency for Accor Group, Sarovar Hotels, & Radisson Hotels.
Industry as we foresee
Indian social media industry is no doubt the fastest growing industry presently. We believe in coming years it will prove to be a boon for brand makers. For agencies, the ‘awareness’ step is surely going to eradicate, and they’ll have to specifically focus on directly offering and dealing with client for the associations.
Besides, training presently acts as one of most time & energy consuming step for top team in agencies, cause this is new industry and we have limited audience who are well experienced in this.
A day without Internet
Being connected now is like breathing. It’s hard to spend even few hours without internet, especially when you are in the internet business. It is challenging for any agency to depend on solo internet connection, we had to get multiple installed.
From clients aspect – whether restaurant is closed for renovation, weekend offer is coming up, the first thing comes in mind for anything is to put up on internet.
Lastly, are you hiring?
Yes, very much.