Twitter claimed to be expanding its advertising reach to non users allowing marketers to target users who tend to use the micro-blogging platform without logging in.
These include users who access tweets through Google searches and other such sources.
Twitter’s move to expand potentially opens up new revenue streams, which, the platform has struggled to enlarge, but failed mainly due to comparatively smaller user base. As of now Much of Twitter’s revenues come from ads known as “promoted tweets
Twitter has over 320 million active users, but asserts that its total audience is much larger, with more people viewing tweets without logging in.
This new feature will be a trail for marketers to reach more than 500 million people who visit Twitter each month to stay in touch with the world without logging in. This means, the ads will not only be displayed for Twitter users but also for visitors without an account.
Advertisers will have to access tools similar for targeting registered users. The new feature is being commenced with some advertisers in the US, Britain, Japan and Australia aiming towards further geographies in future.
Twitter has been struggling with user acquisition, especially when compared to arch rival, Facebook. This measure could help the social media giant in spreading its wings to larger audiences.