CLOSE
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Indian Social Media Courses
    • Experts Speak
  • Road to 2021
  • #SocialThrowback
  • Topical Spot
  • More
    • Brand Saga
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Decor Chutney
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com
  • Jobs
  • Social Ketchup
  • Media Samosa
  • Local Samosa
Social Samosa
Social Samosa
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Indian Social Media Courses
    • Experts Speak
  • Road to 2021
  • #SocialThrowback
  • Topical Spot
  • More
    • Brand Saga
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Decor Chutney
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com

YouTube teamed up with Whistling Woods to launch YouTube space

  • News
Dec 4, 2015

YouTube teamed up with Bollywood filmmaker Subhash Ghai’s film academy Whistling Woods International (WWI) to launch YouTube space where creative Indian content creators can be trained about video production and empower them to collaborate with other creators.

Mumbai is the eighth city in the world to get a YouTube Space followed by Los Angeles, London, Tokyo, New York, Sao Paulo, Berlin and Paris. Creators of content will be able to produce creative digital content for their YouTube channels and access the latest audio-visual and editing equipment at no charge.

YouTube Space, Mumbai is in the interior of WWI’s production room and occupies a 1400 square foot space for the creators. The 400 sq foot studio is open five days a week and comprises of a lounge room, an edit bay with two systems with 4k video editing capability.

Additionally, to train the coming creative generation of film-makers, in collaboration YouTube and WWI are developing courses and has already commenced the first course for YouTube for 120 students.

YouTube Spaces Director and Global Head, Lance Podell, said, “The new YouTube Space Mumbai at Whistling Woods International marks the latest milestone in our efforts to support the incredible wave of creativity we have seen develop in the Indian YouTube creator community over the last few years. We’re excited and proud to be partnering with a premier institution like WWI, who is truly industry torchbearers in their commitment to their students and quality programming. By working with them, we hope to empower India’s next generation of digital creators and WWI students to learn, connect and to create new content. We look forward to seeing what video content will emerge from the Space and the community it fosters.”

Whistling Woods International Founder and Chairman Subhash Ghai said, “Without doubt, digital platforms are the present and future of content creation and consumption in India. We, at Whistling Woods, have always endeavoured to bring the future to today’s film and media industry and, by partnering with one of the largest and most respected companies in the world to set up the YouTube Space Mumbai, we have just taken another big step towards making India the content creation powerhouse that it deserves to be.”

YouTube asserts that the content uploaded on YouTube in India has shot up by 90% and watch time by 80% over the years. It signifies that ever since the beginning of YouTube Space in 2012, more than 150,000 creators have visited the facility and created above 10,000 videos gathering over 1.25 billion views.

The launch event featured a performance from Indian creator Aakash Gandhi, pianist, composer and founder of 88 keys to Euphoria and his collaborators Ash King and Shashaa Tirupati. Their latest video ‘Billie Jean/ Jiya Re (Mashup Cover) was released on YouTube. Other speakers included Lance Podell, Global Head of YouTube Spaces; Ajay Vidyasagar, Regional Director of YouTube Partnerships for India and Southeast Asia; founder and Chairman of Whistling Woods International Subhash Ghai; and David Macdonald, Head of YouTube Spaces, Asia Pacific.


You may also like:

Facebook's Analytics for Apps receives new features and updates
Messenger Rooms introduces personalization features
‘No more cropping’ – Instagram
Snapchat personalizes Bitmojis with Weather and world effects
Pinterest launches new board features to facilitate quarantine-driven projects
Zuckerberg to meet with U.S. lawmakers today: sources

Comments

Previous article
#RomedyTrail - India’s tastiest social media driven code word journey
Next article
TUIscovering the places you didn’t know existed with Instagram
Social Samosa
Social Samosa
Think Social

SIMILAR ARTICLES

Weekly news roundup

Social Media News Round Up: CAIT requests ban on WhatsApp, LinkedIn updates & more

Jan 15, 2021
Workplace Facebook

Facebook Workplace introduces Safety Center & improved Live Video experience

Jan 15, 2021
YouTube Shopping

YouTube tests new shopping feature & launches updates for creators

Jan 15, 2021
Access Your Information Facebook

Facebook revamps the ‘Access Your Information’ tool

Jan 14, 2021
LinkedIn Marketing Labs

LinkedIn launches free learning center called Marketing Labs

Jan 14, 2021
YouTube post-roll ads

YouTube Updates: Hashtag Pages & Bug Fix of Post-Roll Ads

Jan 13, 2021
LinkedIn Stories

LinkedIn enables Swipe Up links for Stories

Jan 13, 2021
Snapchat Events

Snapchat reportedly filed a patent for Events

Jan 12, 2021

Campaign Reviews

INDIAN SOCIAL MEDIA

#RoadTo2021: How to set up a social media crisis response plan

Jan 15, 2021

Opinion: Why marketers need a new rulebook for Indian consumers in 2021?

Jan 15, 2021

Reels Marketing 101: How to make the best use of latest IG feature

Jan 14, 2021

IPL 2020: A look at how brand partnerships was the theme of the season on broadcast

Jan 14, 2021

Here’s how LaLiga levelled up their social media game in 2020

Jan 12, 2021

People-first marketing: When brands leveraged IPL for deeper connections

Jan 12, 2021

Opinion: How gamification enables interactive storytelling

Jan 12, 2021

#RoadTo2021 Experts estimate digital AdEx to grow by 20% in the milieu of changing consumer behavior

Jan 11, 2021

#RoadTo2021: 7 marketing lessons from 2020 you should apply to 2021

Jan 11, 2021

Opinion: Storytelling + Technology – a winning combination for brands in 2021?

Jan 8, 2021

#RoadTo2021: 5 cardinal tips for creating interactive social media campaigns

Jan 7, 2021

Schbang narrates the highs and lows of 2020

Jan 7, 2021
© 2019 Social Samosa
  • About
  • Authors
  • Expert Authors
  • Contribute
  • Downloads
  • Advertise
  • Contact Us