Bajaj Allianz drives road safety awareness through social media

safety-driving-cars

WATConsult and Bajaj Allianz managed to convey the message of road safety and spreading awareness load and clear with colourful and creative animated video.

Brand

Bajaj Allianz General Insurance Co

Agency

WATConsult

Introduction

Using a comic tone instead of the same old conventional way, the campaign ‘Don’t be a Boo Boo’ conceptualised by WATConsult, gave away simple tips like wearing a seat belt, helmet, and driving only when sober in a fun way.

Sourabh Chatterjee, Head -IT, Digital Marketing and Web sales, Bajaj Allianz General Insurance, said, “The aim of this campaign is to raise awareness and start a conversation on the serious topic of road safety, in a light-hearted and humorous way. We hope that our ‘Don’t be a Boo Boo‘ campaign’ will be fun to watch and carry home the message on road safety along with the need to follow traffic rules.”

Execution

Featuring 5 animated bears or rather the Boo Boo family that break traffic rules and the consequences that follow; the film aims at spreading awareness in a very relatable yet chucklesome way. They either end up paying fines or breaking bones along with the rules.

The execution of the campaign was seen on social media platforms and got a lot of attention. With a fun element in the serious topic, it was easier to send across the message.

The brand organised #DontBeABooBoo, where users were given an opportunity to play a game where they had to perform tasks such as cleaning Mama Boo Boo’s car’s rear view mirror and to keep Roxy Boo Boo from getting distracted.

With fun gratifications, consumers went all out with the game. Users were also asked to send in their #MyBooBooDubsmash taking the fervor to an all new level.  

Results

On the first day of the launch itself, the campaign managed to get 1,10,000 impressions from Twitter and Facebook.


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