VML India has been appointed as the preferred partner to lead website transformation for The JSW Group following a multi-agency pitch which lasted over a period of few months.
As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites. As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall.
JSW Group is a part of the O.P. Jindal Group that has strong footprints across sectors namely, steel, energy, Infrastructure and cement in multiple locations across India, US, South America and Africa. It is one of the largest conglomerates in the country and the revamp of their websites is a key initiative for 2016, to showcase their stronghold in the core economic sectors and define the scale, size and diversity of the Group.
The revamp of one of the digital properties is aimed to bring out the Group’s vision of being synonymous with the economic growth of the nation, and also speak of the belief in its people through their growth, sustenance and upliftment as part of the overall plan. Additionally, JSW Foundation believes that it is important to create a happy and socio-economically inclusive India. Hence, it largely focuses on promoting Health, Education, Environment, Livelihood, Sports, Culture & Heritage and Art.
A JSW Group spokesperson said, “We are glad to have VML on board as they are the right partner to work with us as we embark on this journey of engaging our brand’s audiences. With their deep experience in digital corporate branding and a keen understanding of our vision, we hope to experience the work of global standards”
Tripti Lochan (CEO VML, South East Asia & India) said “We are very happy to have the opportunity to work with a reputed brand like the JSW Group. We are looking forward to bringing our global expertise in user experience and technology to JSW, as start off on their digital transformation journey”