A full-service digital agency, BC Web Wise has expanded its creative team with the appointment of Nicole Braganza as Creative Director – Copy, who will be based out of Mumbai. Reporting to Chaaya Baradhwaaj, Founder-MD, BC Web Wise, Nicole will play a key role in reinforcing the agency’s capabilities in all creative spheres.
Nicole’s appointment is about focused attention and creative synergy across the agency’s client portfolio. In her new and larger role, she will hold responsibility for copy for all brands. The extra edge and zeal that she brings, along with her diverse and extensive digital experience are a welcome addition to the team, as the agency continues to focus on creating meaningful brand experiences that are crucial to clients’ success in today’s concentrated digital ecosystem.
The appointment is a homecoming of sorts for Nicole. She has previously worked with BC Web Wise for 5 years, last as Associate Creative Director, before leaving for a brief stint with Grey Group in 2015.
Commenting on the appointment, Chaaya Baradhwaaj, Founder-MD, BC Web Wise said, “Nicole’s one of the best creative resources in digital advertising today, and has spearheaded many of our award-winning campaigns. I am so happy to have her back. She is full of zeal and enthusiasm, and always brings fresh creative ideas and a keen understand of the way digital works, that finally helps us deliver clutter breaking work.”
Speaking about her new role, Nicole commented, “When you wake up every morning looking forward to going to work, you know you’re at the right place. The energy at BC Web Wise is infectious and I’m thrilled to be back. I feel so lucky to have the opportunity to work with a team that is immensely talented, dedicated and fearless.”
Nicole started her career as a copywriter with Tribal DDB in 2009 before moving on to her first stint with BC Web Wise in 2010. Her creative portfolio includes award-winning work for brands such as HUL, Sunsilk, Nanhi Kali, and Mothers Recipe.
Founded in 2000 and led by Chaaya Baradhwaaj, BC Web Wise is best known for its strategic brand solutions and world-class creatives. It is amongst the few independent agencies in India with a vast and reputed client portfolio including Hero MotoCorp, Hindustan Unilever, ASUS, SanDisk, Pidilite Industries, ITC, Godrej Consumer Products, IDFC, Ruchi Soya and Emami among several others. The agency’s digital solutions range from website development and online marketing to media planning and buying, and extend to mobile platforms and web-based outdoor digital installations.