Over past 5 years, Instagram has witnessed growth in performance, interaction, users and pictures shared every day. According to data revealed by Facebook, over 50% of Indian Instagrammers have frequently purchased products and services from the brands they follow.
Facebok launched Instagram ads in India in the last trimester of 2015 but most brands/users haven’t mastered the skills to use it to its utmost capability. Nevertheless, there are few rock stars that touched the epitome of their account success and have led an example for us to follow.
This quirky accessories store tried exploring the photo-sharing app and has leveraged the platform to build a strong, loyal Instagram community. Highlighting bright colours and unique designs with a pinch of Instagram has helped the brand grow tremendously over the period of time.
Making the social media savvy turn into dessert savvy, Pooja Dhingra and team have brought their little bakery on Instagram sharing their love for sugar and everything sweet with about 42.8K followers.
Sharing all the little details around pop culture, make-up, clothes and accessories, #POPxoDaily has managed to reach out to their audience on Instagram with lifestyle and beauty content that caters to female users. Utilising the platform, it has created significant buzz and higher levels of engagement.
Agencies:
It is extremely crucial for digital agencies to make their presence felt on social media - not only it gives the clients a view of what they do, but also, help in cultivating an internal culture. Sharing a picture or two of their inside-office-jokes or an informative creative can help build a relationship with the audience. Crisp content and social media engagement can do wonders for the business and might even generate more leads.
A photo posted by Aashna Shroff (@thesnobjournal) on
From sharing her favourite dress, accessories and hosting contests on her handle, Aashna Shroff has managed to get 114K followers on Instagram. She is an avid Lifestyle and fashion Instagram blogger, using bright and colourful backgrounds in her pictures for getting picturesque clicks.
Digital Disneyland for food lovers, this handle shares pictures of food from all around Mumbai. It is one of most favourite culinary accounts for foodies in Bombay with 16.7k followers!
A photo posted by Abhinav Chandel (@abhiandnow) on
One of the popular names in the travel blogging sphere, Abhinav Chandel shares his experiences and stories on Instagram with more pictures and lesser words.
With a burst of activity, Instagram boasts of 8,500 new likes and 1,000 new comments being registered every second. The increasing number of users, make Instagram only more appealing and important.
Learn about this platform to leverage the photo-sharing space for your brand and blog with our Instagram marketing Workshop on 5th March with our lead trainer, Anuja Deora. The one-day event can change your approach towards Instagram marketing so register right away.
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