Indian Instagram Rockstars for instant inspiration

Feb 29, 2016

Over past 5 years, Instagram has witnessed growth in performance, interaction, users and pictures shared every day. According to data revealed by Facebook, over 50% of Indian Instagrammers have frequently purchased products and services from the brands they follow.

Facebok launched Instagram ads in India in the last trimester of 2015 but most brands/users haven’t mastered the skills to use it to its utmost capability. Nevertheless, there are few rock stars that touched the epitome of their account success and have led an example for us to follow.

Start Ups

1. @Chumbak

Good times are here again. Chumbak clocks back in stock! #chumbak #clocks #makehappy

A photo posted by Chumbak (@chumbak) on Feb 22, 2016 at 10:58pm PST

This quirky accessories store tried exploring the photo-sharing app and has leveraged the platform to build a strong, loyal Instagram community. Highlighting bright colours and unique designs with a pinch of Instagram has helped the brand grow tremendously over the period of time.

2. @Le15Patisseire

#Repost @le15cafe Warm dark chocolate and salted caramel oozing out of the chocolate tart – have you tried our #Lucie yet? ? #Le15Cafe #CurrentFavourite #ChocolateSaltedCaramelTart A photo posted by Le 15 Patisserie (@le15patisserie) on Feb 15, 2016 at 9:58pm PST

Making the social media savvy turn into dessert savvy, Pooja Dhingra and team have brought their little bakery on Instagram sharing their love for sugar and everything sweet with about 42.8K followers.

3. @PopXoDaily

Omg we can’t wait to get our hands on the new M·A·C Huggable Lipcolours! All you lipstick lovers double tap if you’re as excited as we are!!! ❤️

A photo posted by #POPxoDaily (@popxodaily) on Feb 23, 2016 at 11:51pm PST

Sharing all the little details around pop culture, make-up, clothes and accessories, #POPxoDaily has managed to reach out to their audience on Instagram with lifestyle and beauty content that caters to female users. Utilising the platform, it has created significant buzz and higher levels of engagement.

Agencies:

It is extremely crucial for digital agencies to make their presence felt on social media – not only it gives the clients a view of what they do, but also, help in cultivating an internal culture. Sharing a picture or two of their inside-office-jokes or an informative creative can help build a relationship with the audience. Crisp content and social media engagement can do wonders for the business and might even generate more leads.

1. @FilterCoffeeCo

Instagram content is all about ‘Details’. Great team work by @filtercoffeeco for @lorealparisin #2015 #ClientDiaries #SocialMedia #Marketing

A photo posted by Filter Coffee Communications (@filtercoffeeco) on Dec 30, 2015 at 3:41am PST

2. @Gozoop

That awesome feeling when our client wins ‘The Best Social Media Strategy’ award at the Middle East Customer Festival! #Yay #WorkGetsRewarded #Happiness #SocialMedia A photo posted by Gozoop Online (@gozoop) on Nov 18, 2015 at 6:22pm PST

3. @WATConsult

Wishing everyone a very happy and blessed new year! #cheers #digitalagency #awardwinning #WATFamily #flashback #advertising #bidadieu2015 #hello2016 #happynewyear #newbeginnings #newgoals #newservices #highlights #proud #hardwork #teameffort #raisethebar #dentsuaegisnetwork

A photo posted by @watconsult on Dec 31, 2015 at 10:30am PST

4. @DDBMudraGroup

The #DDB bosses at #spikesasia2015 #instalike #likeaboss #adlife #awards #advertising

A photo posted by DDB Mudra Group (@ddbmudragroup) on Sep 9, 2015 at 6:08am PDT

4. @themisconsult

Bootstrapping and funding are not the only ways to start up. Here’s how you can do things differently. #weheartentrepreneurs #Entrepreneurs #EntrepreneursLife #themisanalysis #entrepreneurs #entrepreneurlifestyle #indianentrepreneuress #startuplife #startups #funding #crowdfunding #legalfunding #investing #investor #investment #success #stepstosuccess #indianstartups #indianstartupscene #wednesdaywisdom #wednesday A photo posted by Themis (@themisconsult) on Feb 17, 2016 at 1:12am PST

Bloggers

1. @TheSnobJournal

Today’s the last day to enter my giveaway with @mynykaa! Go watch my video at the link below and enter! http://bit.ly/1KTq6iB #TheSnobJournal

A photo posted by Aashna Shroff (@thesnobjournal) on Feb 23, 2016 at 6:41am PST

From sharing her favourite dress, accessories and hosting contests on her handle, Aashna Shroff has managed to get 114K followers on Instagram. She is an avid Lifestyle and fashion Instagram blogger, using bright and colourful backgrounds in her pictures for getting picturesque clicks.

2. @BombayBhukkad

Sunday Morning and @king_gaurang ‘s picture has taken me back to Kolhapur, on a ‘katta’ sipping ‘chaha’ and waiting for a hot fresh plate of ‘Cut Wada’ I am going to find an authentic recipe and share it here soon. Is there a unique breakfast you remember growing up? #breakfast #cutvada #cutwada #misal #missal #maharashtrian #maharashtra #spicy #bombaybhukkad #indian #indianfood #desi #local #instafood #foodporn #foodgram #regional #rassa #pohe #upma #idli #bombayfood #mumbaifood #kolhapurifood #sindhudurg #coastal #saoji #nashta #malwani #malvani A photo posted by Bombay Bhukkad (@bombaybhukkad) on Feb 20, 2016 at 6:46pm PST

Digital Disneyland for food lovers, this handle shares pictures of food from all around Mumbai. It is one of most favourite culinary accounts for foodies in Bombay with 16.7k followers!

3. @AbhiAndNow

इस बार कम हैं थोड़ी, पर तुम्हारे लिए, बची-कुची सारी सर्दियाँ समेट रखी हैं, इस बार कम हैं थोड़ी, पर तुम्हारे लिए, सारी कहानियाँ एक लिफाफे में लपेट रखी हैं . बिस्तर में बैठ, रजाई ओड़ सब किस्से खोलेंगे, जो कुछ अनकहा रह गया था, इस बार हर वह बात बोलेंगे और तो और सुना है, ब्रह्माण्ड में अकाउंटेंट की पोस्ट खाली है, सारी रात लेट कर तारे गिनेंगे, आधे तुम्हारे आधे मेरे, बीच किसी एक बचे तारे पर, फिर दोनों चुपके से मिलेंगे . और इस बार अगर रजाई, थोड़ी छोटी पड़ी, तो तुम मुझे ओड़ लेना, कुछ सपने अगर, फिर बाकी रह गए, तो उस नीले आसमान से तोड़ लेना . पर आना ज़रूर, क्योंकि इस बार, इंतज़ार थोड़ा ज्यादा हुआ है, पहाड़ और मैं अब बस तुम्हारी याद में हैं, तुम्हे देखने का जो फिरसे इरादा हुआ है . पर आना ज़रूर, क्योंकि इस बार, सर्दियाँ कुछ समेटी हुई हैं, और जो अभी तक नहीं निकली, वह कहानियाँ एक लिफाफे में लपेटी हुई हैं . तो आना ज़रूर, ले जाना ज़रूर, हर वह ख्याल मेरा, जो कबसे तुम्हारा हुए बैठा है

A photo posted by Abhinav Chandel (@abhiandnow) on Feb 22, 2016 at 10:01am PST

One of the popular names in the travel blogging sphere, Abhinav Chandel shares his experiences and stories on Instagram with more pictures and lesser words.

With a burst of activity, Instagram boasts of 8,500 new likes and 1,000 new comments being registered every second. The increasing number of users, make Instagram only more appealing and important.

Learn about this platform to leverage the photo-sharing space for your brand and blog with our Instagram marketing Workshop on 5th March with our lead trainer, Anuja Deora. The one-day event can change your approach towards Instagram marketing so register right away.