Intex leverages Farhan Akhtar’s birthday for engagement and lead generation

Brand

Intex

Agency Name 

RedCube Digital

Introduction

Is there something he can’t do? He’s an actor, director, singer, poet, writer, dancer, and did we mention he’s drop dead gorgeous; Intex decided to celebrate the existence of this man through a campaign. If you still haven’t guessed it, we are talking about Farhan Akhtar.

Objective

Intex took up this opportunity to celebrate Farhan Akhtar’s birthday, their brand ambassador on their social media space reaching out to fans and thus creating a brand engagement. Banking on the celebrity’s fan following gave Intex an opportunity to expand their horizon in terms of lead acquisition.

Intex wishes Farhan Akhtar, bollywood’s most versatile actor and the brand ambassador of Intex a very happy birthday. He…

Posted by Intex on Friday, January 8, 2016

Execution

The campaign strongly built a foundation on social media handles of the brand and encouraged netizens, particularly the fans of this multi-talented celebrity to come out and spread the love by wishing the actor using #HBDFarhan.

Intex tempted the users to be creative and in return had an opportunity to win a smartphone along with that a personalized note from the actor himself, for the best birthday wishes.

“Every time I look into the mirror, I want to see a man whose mother, sister, wife and daughter are proud to call their…

Posted by Intex on Wednesday, January 6, 2016

Hi fans! You seem to be enjoying every bit of Farhan’s birthday! Write your wishes for Farhan Akhtar in the comments…

Posted by Intex on Friday, January 8, 2016

 

Followers decided to get creative and left no stone unturned to wish their favourite actor on his special day. From Dubsmashes to Vine videos, Akhtar’s fan went all out on the creativity front.

The content managed to create a positive sentiment around Intex as Akhtar fans engaged in happy chatter wishing their idol a very Happy Birthday. 

Results

The outcome of the campaign was quite optimistic and received 63554 likes, 2194 comments, 579 shares on Facebook. Akhtar received a total of 3926 wishes from Twitter and Facebook, total post clicks of 12856.

Finally, the campaign managed to reach around 669770 people managing to create a lot of rustle around the brand.

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