Facebook’s new and improved News Feed demystified


Facebook News Feed is expected to see a change once again, as the social media giant aims to re-build its integral offering bursting with stories one actually desires of read.

Through their official blog post, the organization publicized that greater emphasis would be added from their end on manual evaluation of what comprises as ‘good’ content of Facebook posts, than merely relying on engagement metrics such as likes and shares.

“News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story,” Facebook shared in their blog post. “We will rank stories higher in feed which we think people might take action on, and which people might want to see near the top of their News Feed.”

Facebook claimed to acquire feedback from the users by conducting a survey before settling on the change.

“We ask over a thousand people to rate their experience every day and tell us how we can improve the content they see when they check Facebook — we call this our Feed Quality Panel,” the announcement further added.

Preferably, Facebook wished to crowd users’ news feed with posts that boast engagement while satisfying the reader’s content needs.

After the expected changes, News Feed is expected to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story.

“We will rank stories higher in feed which we think people might take action on, and which people might want to see near the top of their News Feed.”

In terms of how the change will work – I might be an active Times of India follower, but news on accidents is something I don’t prefer on my timeline – these content pieces get a high amount of engagement, yet, are not appreciated by an individual user.

The expected change is likely to impact the content dissemination game on Facebook, something which brands bank on a lot these days. While a normal boost post reaches to a certain amount of audience, according to the new algorithm if the content isn’t something that the audience wants to see, it might not appear on their timeline.

While Facebook figures out ways for acquisition of newer audiences, keeping the existing ones happy and satiated could work well for the social network.


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