CLOSE
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • Clubhouse
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Advertising, Digital and Marketing Courses
    • Experts Speak
  • Brand Saga
  • #SocialThrowback
  • Topical Spot
  • More
    • #SSIPLWatch
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Road to 2021
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com
  • Jobs
  • Social Ketchup
  • Media Samosa
  • Local Samosa
Social Samosa
Social Samosa
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • Clubhouse
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Advertising, Digital and Marketing Courses
    • Experts Speak
  • Brand Saga
  • #SocialThrowback
  • Topical Spot
  • More
    • #SSIPLWatch
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Road to 2021
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com

Arena Media wins digital mandate of Bagrry’s

  • Industry Updates
Mar 3, 2016
account-win

Arena Media a part of Havas Media Group, today announced the win of Bagrry’s India Limited- one of the leading brands of breakfast cereals and health foods in the Indian subcontinent. The brand was won after a multi-agency pitch.

The Integrated Media mandate will include traditional as well as digital and mobile duties. The account will be handled from the Gurgaon office of Arena.

With a tagline of ‘Let’s put health first’, Bagrry’s has been a pioneer for products such as muesli, oats, bran and a whole range of healthy foods, Made in India for India. For 25 years the brand has helped consumers follow a fit and healthy lifestyle.

Aditya Bagri, Director, Bagrry’s, commented, “As India’s Health Food FMCG we are dedicated to creating products that are cherished by customers – not viewed as a mere necessity. Arena instinctively understood our passion, vision and forward thinking. Arena has the credentials, strengths and focus to build platforms of connect and relevance, across media. They also have a good understanding of the Indian customer who is today driven by quality. ”

Anita Nayyar, CEO, Havas Media Group, India and South Asia, speaking on the appointment said, “The Indian consumer’s dependence on packaged foods has increased and health awareness has constantly been on the rise.  The Bagrry’s group has played a meaningful role in customer’s lives over the past many years; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and pioneer Indian brand.”

Mohit Joshi, Managing Director, Havas Media Group, India, explained, “Wellness ranks high as an emerging industry and Bagrry’s is perfectly positioned in that domain. At play will be Havas Media Group’s integrated media skills centered on digital-mobile and the Meaningful Brands framework which together will map the brand chart for Bagrry’s. We look forward to working with the team.”


You may also like:

Facebook launches a monetized creator festival
Twitter now lets you add up to three guests in a Live Stream
Lloyd partners with Mullen Lintas for brand restage
Infidigit bags the SEO mandate for cure.fit
Britannia appoints Amit Doshi as Chief Marketing Officer
ZEE5 Partners with Publicis Capital for its global communication, creative & digital roll-out

Comments

Previous article
The Social Street appoints Heena Mistry as Head - Events & Experiential Business
Next article
Simplifying LinkedIn's new Audience Target update
Social Samosa
Think Social

SIMILAR ARTICLES

Art-E Mediatech Pidilite Industries Limited

Art-E Mediatech bags digital technology partner mandate for Pidilite Industries Limited

May 18, 2022
Blink Digital

Blink Digital launches Web3 vertical

May 18, 2022
Experience Commerce Kärcher 

Experience Commerce wins e-commerce media mandate for Kärcher India

May 17, 2022
Carat India appoints Associate VP

Carat India appoints Vasim Rakhangi as Associate Vice President – Strategy

May 16, 2022
First Sight Star Struck

First Sight wins digital mandate for Star Struck

May 16, 2022
Wunderman Thompson Anurag Tandon

Wunderman Thompson Mumbai appoints Anurag Tandon as Managing Partner

May 16, 2022
Verve Media Spring bio Solution

Verve Media bags social media mandate for Spring Bio Solution

May 16, 2022
Umesh Bopche

Cheil India appoints Umesh Bopche as CEO for Experience Commerce

May 16, 2022

INDIAN SOCIAL MEDIA

Reach and frequency will always remain the core elements of media: Vishal Chinchankar 

May 16, 2022

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022

Instagram begins testing NFTs starting this week

May 10, 2022

Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer 

May 5, 2022

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022

Kapil Grover on Burger King India’s Game Plan to win over Youth with IPL

Apr 27, 2022

Opinion: Two new teams – The hyperlocal IPL marketing opportunity

Apr 18, 2022

Opinion: The Indian Premier League – Howzzat for a startup?

Apr 13, 2022

In the past we used IPL for category creation for food & this time it’s for Instamart: Ashish Lingamneni, Swiggy

Apr 11, 2022

Opinion: IPL Marketing on a shoestring budget – how to market during IPL without investing in IPL

Apr 6, 2022

#ParcosBeautyInfluencerAwards announces 22 winning influencers

Mar 30, 2022

Mitigating Pain: Bineet Jain talks about marketing from an Iodex India point of view

Mar 28, 2022
© 2019 Social Samosa
  • About
  • Advertise
  • Authors
  • Contact Us
  • Contribute
  • Downloads
  • Expert Authors