Facebook announced updates in its Lead Ads feature. Lead ads make it easy for people to submit their information with a simple click, even on mobile. The ad format has helped businesses attract high-quality leads at low costs per lead.
The new updates are aimed at making the process easier and save a lot of time. First feature update is Duplicate Forms. In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.
Facebook added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. They also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.
Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information — a feature that may be helpful in countries where double opt-in may be required. In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation.
In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. Brands will also be able to add videos with their lead ads now.
Facebook launched Lead Ads in October 2015. A number of brands including Land Rover and Stuart Weitzman have managed to use lead ads successfully.