Social Samosa Tool Feature – Konnect Insights

konnect-insights-tool

About the tool!

Konnect Insights is a social listening and analytics software built by marketers to help businesses grow through insights on the social web.

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Konnect Insights will help you navigate your way through the online web realm with ease, direction and control. It gives you integrated analytics under one roof. In addition to the listening features, you also get analytics for brand and competition on social media platforms like Facebook, Twitter, Instagram, YouTube and others. You don’t have to manage multiple tools once you sign up with Konnect Insights.

Who founded the product / company?

Konnect Insights is a product of Prudence Analytics and Software Solutions Pvt. Ltd. Sameer Narkar is the founder of the company. The idea of developing a product in this space was conceived while working on a research project. After consulting with experts from the industry, the company decided to build the simplest and the most efficient tool in this space and the work on Konnect began in December 2011.

What platforms does it cover?

Konnect Insights’ search engines crawl more than 20 million online sources. It employs its own search engine so that you get historic data with ease.  The platform covers blogs, forums, mainstream news, consumer forums, review sites and social media platforms like Twitter, Facebook, Google Plus, YouTube, Instagram.

Today Konnect is one of the few tools that offers you Facebook public data. (Facebook stopped its search APIs since May 2015) This is possible because as a search engine it consumes data from more than 27 million Facebook pages and gives results based on your search terms.

Features of the tool?

Some of the key features of Konnect Insights are:

Excellent coverage that ensures you will not miss a single conversation about your brand, competition or industry anywhere on the web.

Pulls conversations from blogs, forums, mainstream news, consumer forums, review sites and social media. It gives you all the big-data analytics in an easy-to-use tool. Konnect uses various big data technologies to facilitate this.

Konnect Insights is fastest in terms of pulling data from the web. The search engines make 48 – 72 hits per website per day. The mentions limit is very much on the higher side to ensure you get everything that is being discussed online. It offers you integrated analytics. It is all in one tool for social listening, hashtag analysis and analytics of Digital assets on various social platforms social CRM and workflow features are part of the standard offering insightful and very easy to use dashboards. Many top brands and agencies have opted Konnect Insights over other products because of its Rich Coverage, Speed, Integrated Analytics and Easy-To-Use dashboards.

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What analytics support does the tool provide?

  • Insights on conversations across the web
  • Share of Voice
  • Sentiment Analysis
  • Media Type Analysis
  • Hashtag Campaign analysis on Twitter and Instagram
  • Classification Analysis (Konnect has a feature to automatically tag your data)
  • Turn Around Time Reports
  • Engagement Levels
  • Impressions and Reach
  • Facebook page analytics for brand and competition
  • Twitter analytics for brand and competition
  • YouTube channel analytics for brand and competition
  • Instagram analytics for brand and competition
  • Google Plus analytics for brand and competition
  • And many more

Does it give an option to download reports?

Yes. The reports can be downloaded in excel and word. The reports are presentation ready and come with automated conclusions. We have also created some custom macros in excel that helps you create charts in excel

What kind of sentiment analysis does it do and how accurate is it?

Sentiment Analysis over a period of time has become a lot more accurate in Konnect Insights. We have been working on this feature for last few years and have now achieved satisfactory results. We use many algorithms to get it right. A couple of them to mention are Levenshtein algorithm and NLP.  Today we offer Sentiment Analysis for English, All Indian Languages (like Hindi, Marathi, Bengali and others), Chinese Simplified, Chinese Traditional, Arabic, French, German, Polish, Spanish, Hebrew and Italian.

Pricing & Packages

Since Konnect Insights is all in one tool offering listening as well as social analytics the packages turn out to be cost-effective. Once you sign up with Konnect Insights you don’t have to manage / buy multiple products. There are 4 different packages and they are as follows:

  1. Standard plan: Ideally suited for 1 brand and up to 4 competitors.
  2. Standard Plus: Ideally suited for a brand with multiple products and many competitors.
  3. Agency Plan: This plan is ideally suited for agencieswith multiple clients. Roles and group permissions can be set to allow users’ access to each client. The number of Topics and mentions limit in this plan is very high.
  4. Market Research Plan: This is ideally suited for market research where there is a requirement to study an event like Election or industry analysis for a particular sector. The mentions limit in this plan is almost unlimited and lets you create your own trackers with ease.

RoadMap

When it comes to working in this domain you always have to be on your toes and keep improving. We always wanted to build a product that is the best in this space. The difficult task though is to maintain this position. We got few things right at the start where we decided to build our own search engines and not rely on third-party data providers. Technology wise there are constant upgrades to make things faster and offer a great experience to our clients. On the business side we have clients in India from various industries like automobiles, banks, financial institutions, telecom, insurance, entertainment and few others. We now want to grow in other markets at a faster rate.

The Team

We are a team of techies, designers, product specialists and marketers, who are very passionate about the work we do. Team Konnect boasts a diverse combination of personal and professional talent who can multi-task and believe in having fun while working hard.

Are you hiring?

YES and we always do.

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