Maggi creates nostalgia wave with new Hot & Sweet campaign

You’re not the only one who time travels to the Nineties when a frame of 10 years ago is mentioned. Nostalgia takes over and you’re left overwhelmed with the tangy taste and sweet aroma of the Maggi Hot & Sweet ketchup, in which you dipped every edible snack.

You’re already re-imagining the quirks Javed Jaffrey played in the witty ads, aren’t you? Making things spicier, Maggi Hot & Sweet’s video has paired Javed Jaffrey with the piquant and absolutely intense Nawazuddin Siddiqui.

The hilarious video is a chronicle of a rather different couple, read, Javed Jaffrey and Nawazuddin Siddiqui, engaging in a fun banter while relishing and drooling over the mouth-watering Maggi Hot & Sweet sauce.

Hitting the sweet spot

The ad film successfully reflects its USP which is the delectable taste of the sauce in this case. The video is strung on the thought of ‘Enjoy the Difference’ and conveys the message successfully to the viewers.

It further highlights the coming together of two opposites: bringing back Javed Jaffrey, who has been synonymous with the brand since the very first campaign, and introducing Nawazuddin Siddiqui, as a contrasting character with a different personality.

With a strong cast and witty script – the video managed to tug at millions of heart strings out there.

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Jaffrey’s amusing portrayal of a wife and Nawaz as a meek husband manage to give you the daily dose of hilarity.

The campaign leaves you reminiscing the good old days where you wouldn’t let anyone flip channels when a quirky Maggi Hot & Sweet spot was aired during commercial breaks.

Grab a bag of Samosa and hop on to the nearest to watch these rib-tickling videos on loop. Great weekend binge idea, right?

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