Snapchat rumored to adapt algorithm for content dissemination

Brand Saga

Tailing Facebook, Twitter, and now Instagram, rapid photo sharing app, Snapchat too is now planning to place its content feed basis an algorithm. Snapchat is looking to work on its updates that may influence brand accounts and disturb the chronological flow of content users are following.

This update would bring the platform’s content parallel to Facebook’s News Feed, which re-arranges the content giving priority to relevance.

Currently Snapchat swanks of 100 million daily active users, where the major chunk is the young generation. The publishing partners in the Discovery tab are currently allowed to carry ads, with the aim to get face to face with the audience other brands, and publishers are running private accounts attempting to breed their audience organically by creating some space in your list of stories.

This feature could benefit Snapchat by letting the network work similar to that of Facebook, by charging advertisers and publishers additional to push up their content higher on the feed thus raising generous revenue. Also, penalizing content using the algorithmic filter may aid to determine the stories which turn out to be a success and the ones which are lost without a trace.

How, this works out for Snapchat, if and when it rolls out, will be indeed interesting to watch.


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Brand Saga
Aishwaria Sonavane
A vintage soul wedged in a wrong era, Aishwaria is contemplating life through the stardust of words. The typical Gemini is striving to seek balance between being downright dreamy to oh-so pragmatic. She’s a strong supporter of wildlife conservation and the Queer community and craves to go around the world with her pen and camera. If you don’t see her writing, she’s probably snuggled up in a corner binge eating on pizza, listening to Coldplay and fantasizing about being in the wild.