Unmetric, the leading brand-focused social media intelligence company, announced that Anant Rangaswami has joined the company’s Advisory Board. In this role, Anant will provide Unmetric’s executive team with outside advice and perspective on the company’s growth and direction.
Anant will join Unmetric’s advisors, Greg Stuart, Global CEO Mobile Marketing Association; Stephanie Agresta, startup advisor; Joseph Jaffe, CEO of Evol8tion; Baratunde Thurston, previously Supervising Producer at The Daily Show; Brian Condon, EVP Commercial Development at Alliance for Audited Media; Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing at Walgreens, and Rajev Shukla, Managing Director at Everstone Capital.
Anant is currently the Editor of Storyboard, the advertising, media, and marketing show on CNBC TV18.
Previously, he was founding editor of Campaign India and senior editor at Firstpost.com. Well-recognized in India’s media and advertising industries, Anant has over 23 years’ experience with companies including STAR TV, Sony’s SET and BCCL’s Times Television and Times FM. He also served as Vice President at TBWA India. Anant has authored two books: Watching from the Sidelines and The Elephants in the Room: The Future of Advertising in India. He is currently working on a book on the history of advertising in India.
“We’re very fortunate to have Anant joining our Advisory Board. His deep knowledge of media and advertising both in India and worldwide will be an invaluable asset as we continue to innovate and expand across all areas of the business,” said Lux Narayan, CEO of Unmetric.
“In this age of digital and social and almost real-time marketing, there is nothing as important as reliable metrics that help the marketer evaluate the efficiency of his or her spend,” said Anant. “I am delighted to join Unmetric as an advisor and play a small role in easing a critical part of the marketer’s responsibilities — measurement.”