Kingfisher’s #UnitedByGoodTimes spun around the finale with GIFs

Campaign Reviews

Jun 2, 2016

If you catch yourself humming subconsciously to the tunes of Oo La La La Le O, you’ll know that the IPL bug has bitten you too. The King of Good Times has super actively nurtured the Indian Premier League since its birth and has been the glue to all the teams, like they always shout divided by teams #UnitedByGoodTimes

Sure, the season 9 has got its closure, but we clearly can’t get ours. Standing by its native hashtag and nature of uniting, Kingfisher rolled out a Twitter GIF campaign entirely dedicated to the finale.

IPL big day

Under the spotlight, on one side determined to #PlayBold while on the other a fierce #OrangeArmy with an uproaring crowd at the Bangalore stadium in the background were all massively geared up to witness a grand game of cricket.

The summer ritual of a cricketing event swaying the screens for nine years now has made enough noise on the social platforms too taking brands on a joyride along with them. One such alcohol beverage brand, Kingfisher actively involved with IPL tried to spice up the finale flavor through a GIF campaign under #UnitedByGoodTimes which already found its foot strong back in the IPL.

Get ? before the match starts! Once it starts , there is no getting up ! ?➡?@kingfisherworld #UnitedByGoodTimes pic.twitter.com/GdtNcvPTFd

— Ashray Pai (@AshrayPai) May 29, 2016

Time for @RCBTweets to steal the spotlight! @UnitedByGoodTimes #RCBvSRH pic.twitter.com/DQr7FlmIcy

— Kingfisher (@kingfisherworld) May 29, 2016

While, almost all of the Twitter pages of the teams took up social media to keep their viewers updated about the ongoing match, almost like a tweet-commentary but Kingfisher decided to take two steps faster but revolving GIFs around it.

Can the @SunRisers rise to the occasion now? #UnitedByGoodTimes #RCBvSRH pic.twitter.com/EyEwM2Pcpt

— Kingfisher (@kingfisherworld) May 29, 2016

.@RCBTweets fans right now! #UnitedByGoodTimes #RCBvSRH pic.twitter.com/klnIksN0Lt

— Kingfisher (@kingfisherworld) May 29, 2016

Two characters, the male supporting the team of captain Kohli, Royal Challengers Bangalore while the female backing Sunrisers Hyderabad led by David Warner had their GIFs ready which was posted along with the tweets according to the live match.

WARN-ING, the @RCBTweets is back in the game! #UnitedByGoodTimes #RCBvSRH pic.twitter.com/sdSuFm4wiu

— Kingfisher (@kingfisherworld) May 29, 2016

When your team picks up that much needed wicket! #UnitedByGoodTimes #RCBvSRH pic.twitter.com/1s41oNDq46

— Kingfisher (@kingfisherworld) May 29, 2016

The brand sure absorbed the fact that graphics are always more intriguing than mere texts; within the clutter of constant match updates these #UnitedByGoodTimes GIFs added some essence to the other bland brand tweets. GIFs, as we’re distinctly aware are visually pleasing and quick to consume and take away the cake from still pictures lenghty videos, nowhere compromising on the appealing factor, hence sucking on to its upside and considering its current high on trend the brand chose GIFs which also were absolutely suitable for a campaign which had to provide information in real time.

GIFs were prepared for big shots, at the termination of the first inning or when the team got a wicket

These GIFs were stringing in with the emotions, most of them watching the IPL were experiencing, making it fairly relatable. If not, the brand opened its arms to the other side of the screen as the campaign was interactive and called for IPL fans to share their emotions, not through mere tweets but GIFs.

Building their entire foundation on GIFs and initiating a two-way conversation through the same stream, transformed an absolutely simple campaign into a quirky, fun campaign which of course, United the fans.

Staying loyal to their hashtag of years, Kingfisher managed to build a campaign on the last day of IPL edition 9 which yet again United the fans for cricket.

After the finale

This year, basing on the stats the majority in the social sphere had their hearts for the Royal Challengers Bangalore who unfortunately put up a great show but lost their cup to the SunRisers Hyderabad. The campaign began with cheering for the two teams but ended with cheering for the game.

Kingfisher itself owning the Royal Challenger Bangalore did not solely use its brand to run a partial campaign inclined towards their team but overall emerged out to be the supporter of IPL

Though the campaign was intended to put in some real time GIF fun, it somewhere failed to gain enough attention on social media probably because of the fading IPL season or overcrowding of tweets related to the match.

Overall, the King of Good Times were successful in their attempts to put up a final campaign for the final beautifying its twitter account with some orange and red.